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what's on in Bright 2021

It’s time to kiss 2020 goodbye and welcome in the new year.

Things are well underway in Bright with more visitors than ever eager to getaway, relax, unwind, let go of 2020 and just get back to enjoying all the good things in life.

We’re very excited to see some of our favourite festivals and events back on the calendar, kicking off the new year with the Alpine Classic in late January and the Adventure Travel Film Festival early February.  If you’ve been thinking this year is the year to get adventurous and try something new, then don’t miss the Adventure Travel Film Festival to fill your cup with exciting ideas and inspiration.

We’ll be sure to keep you in the loop with any new additions to the Bright and Surrounds Calendar, so make sure you’re signed up to get our regular newsletter.

Bake it, Make it, Grow it Market – 16 Jan, 20 Feb, 21 March & 17 April

Howitt Park, Howitt Lane, Bright, Victoria, 3741

The Bright Food Market attracts local producers to showcase the outstanding produce found in the Bright and North East Regional area, perfectly positioned along the banks of the beautiful Overs River.

Bring your Boomerang bags and baskets to fill with fresh fruit and vegetables, trout, wineries, jams and preservers, sweets, nuts, olive oils, local craft, jewellery, kids’ clothes, art, pottery, leather works, wooden toys and much much more.  Be sure to take your time and enjoy a leisurely wander through the market so you can enjoy all the delights on offer.

The Alpine Classic – The ride of a lifetime - 23, 24 January

2021 brings you the 34th instalment of Australia’s best supported ride and perhaps this could be the year you take on the challenge in Victoria’s stunning high country and do something you never thought was possible.

The Alpine Classic, ride of a lifetime isn’t only reserved for the athletes and superheros with men and women, young and old, from 10 years of age and up to 80 taking on the challenge.

Get on top of the world and see the high country from a whole new perspective.

The Alpine Classic format now caters to around 2,000 riders and provides supported routes over eight courses offering moderate to seriously challenging courses: 60 kilometres – Mount Beauty, 70 kilometres – Mount Buffalo, 130 kilometres – Falls Creek, 140 kilometres – Mt Buffalo and Mt Beauty, 200 kilometres – Alpine Classic, 250 kilometres – Alpine Raid, 250 kilometres – ACE and 320 kilometres – Ultimate.

Adventure Travel Film Festival Australia – 12, 13, 14th Feb 2021

Back for the 10th year in Bright, the festival’s mission is to inspire people to undertake an adventurous journey.  This could be anything from an overnight stay in the bush with the kids or an epic circumnavigation of the globe by boat, motorbike or balloon. The festival intends to demonstrate people don’t need to spend a fortune or be a physical warrior to take part in adventure travel.

The Adventure Travel Film Festival is a celebration of the world’s greatest adventure travel films from the 1920s right up to the present day.

There is also a programme of authors and inspiring speakers to motivate you. This festival proudly promotes the hardy world of adventure travel achieved by regular everyday people on skis, canoes, horseback, kayaks, bicycles, tricycles, cars, planes and foot.

Get a Grip on the Grind Annual Festival – Dare to be the Boldest You

26, 27, 28th Feb 2021

Get a Grip of the Grind dares women to reconnect to what matters most for professional and personal success.

"To us dirt and scars are the marks of adventure and personal insights, of opportunities to evolve ourselves, to be bold, even fierce, personally and professionally. Bored, stuck, needing some adventure or just want to get off the hamster wheel for a weekend dedicated just to you?”

Packed with adventure activities, inspirational speakers, professional development workshops and evening soirees this three-day weekend instils a commitment to a more fulfilling and adventurous life and remedies the everyday pressures of parenting and social expectations that are driving women towards burnout, self-sacrifice and deteriorating mental and physical health.

Festival-goers at the launch last year gave it a whopping 98% thumbs up.

This is an opportunity for women to plan a weekend with their colleagues, girlfriends, mothers and daughters in the High Country.  Options exist to cater for solo adventurers, team building and family bonding and empower each other.

La Fiera Festival – 14, 16 May 2021

The La Fiera festival has been reinvented and its returning to Myrtleford in 2021 and kicks off with an opening event at Michelini Wines on Friday 14 May.

Traditional Masterclasses will be offered by local experts including noted Patrizia Simone with a Pasta Masterclass, wild mushroom forages, live music and the annual barista race, grape stomping competition and cultural and historical displays of Italian migration will all be recreated anew for 2021.

As with all public events they will be on close watch of any Coronavirus restrictions to ensure a safe and fun environment for everyone to enjoy all things Italian at this long running celebratory event.


We want to help you plan your perfect holiday so we've created an Experiences Page on our website where your can build your own playlist of all the things that take your fancy.  You can explore the vast experiences and services available during your stay and collect them in your own personal playlist.  If you'd like to start exploring then just Click Here.




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